See how CrossFit’s crisis exposed the risk of founder-led brands and lead to forced exits.

Every founder exits their business one way or another by choice, by force, or by death. Here’s how to prepare your brand now so you can exit on your terms.

I’ve been advising founders for years to separate their personal brand from their business…but I wasn’t walking the talk. Here’s what happened when I finally did, and why it changed everything.

Why founders can’t afford to skip personal branding before or after an exit — and how a strong personal brand increases opportunities, credibility, and business value.

Learn how strategic exit branding increases your business’s perceived value before a sale. Simple brand enhancements can lead to a higher sale price and attract better buyers.

Discover how the Alive Dental rebrand elevated their market position, aligned their mission, and set the business up for future growth or a potential sale.

Strategic branding is more than logos and websites. Learn how exit-ready branding can increase your company’s value, attract premium buyers, and create a lasting legacy.