ABOUT LAB CREATIVE

We combine your magic with our chemistry to create an explosive brand that will sell your business and take you to the next level.

The Lab Creative Difference

At Lab Creative, we are committed to the art of legacy branding. We are brand ‘alchemists’, here to help growth-minded entrepreneurs make their mark on the world. And sometimes this requires a revolution – big, bold steps and changes towards your big vision.

We weave together creativity, strategy, and a deep understanding of your vision through our unique signature process – Think, Design, and Amplify. Establishing powerful key messaging and your visual brand, while providing brand strategy and design expertise, ensuring you and your business are positioned for what’s next.

If your looking to position your business to sell it and develop a personal brand story for your next evolution, we are here as your creative partner. Together, let’s launch a brand that stands out from the crowd and reaches new levels of impact, influence and success.

Legacy is a powerful word. So exactly what IS a legacy brand?

A legacy brand is typically defined as a long-standing business. One that is a leader in its field with well-known products or services and visible signs of success.

We see it as SO much more. We believe a legacy brand is built on what you stand for, what you believe and why you do what you do. It’s the PROMISE you make to the world and the value and impact you desire to leave behind. This desire DRIVES everything you do – and how you do it. And we help you get there.

Laura Beauparlant Founder of Lab Creative

MEET OUR FOUNDER

Laura Beauparlant / Founder + Creative Director + Brand Strategist + Speaker

I’m Laura Beauparlant, an award-winning speaker, author and branding expert on a mission to help as many entrepreneurs as I can turn their magic into authentic, memorable and impact driven legacy brands.

I’ve been through a lot – in my career and personal life – including a car accident at the age of 18 that nearly killed me. Instead, it left me with a long road to recovery and a profound appreciation for my life and everything in it.

Two decades later – as a wife, mom, and business owner – I met the man who held my hand and kept me conscious after my car accident. Meeting him was an unexpectedly pivotal moment that led me to realize I was meant for more.

I decided I wanted to have an impact on millions of lives so I left behind the successful stationery and graphic design business I built over 12 years to do just that – and Lab Creative was born.

Because of my experience I have a unique perspective on life, business, and mortality. I’m here to live a big, bold life filled with adventure, fun, love, vitality, connection, creativity, wealth, and impact.

I believe this outlook is a key part of my unique brand of magic, and what draws such incredible clients my way.

It is an honour and such a privilege to get to use my ‘chemistry’ to help other entrepreneurs discover, own and leverage their magic - allowing them to become happier, more fulfilled and prosperous business owners. I also love to share my message – about branding, life and the chemistry and magic of it all – from the stage as an award-winning public speaker.

In September of 2022 I moved to Sicily with my husband and our two school-aged boys for an epic 10-month adventure abroad. We are back in Toronto now, and as you might have guessed, I’m an avid traveller with a bold, adventurous spirit!

If you’re interested working with us to create your powerful legacy brand, I’d love to connect for a chat, which you can book here.

  • Maria Saenz

    Graphic Designer

    I’m a well-caffeinated graphic designer, hand letterer and travel enthusiast. I received my BFA in Graphic Design from the University of Louisiana at Lafayette. My diverse cultural background and enthusiasm for travel have allowed me many opportunities to experience different trends all over the world and use them to influence and inspire my work. 

    It all started when I was a kid. My dad was always an entrepreneur with a lot of crazy ideas for businesses, and I had this undying love for art and design. So every new business idea he had meant tons of fun design work for me. (Young-girl-drawing-type of design, but it did the job). I fell in love with the entire process: from brainstorming the first hint of an idea and concept to the process of making it come to life. 

    I’ve been a part of the Lab Creative team for eight years and love the amazing clients we get to work with!

  • Daniela Aldana

    Client Support + Admin

    Behind the scenes at Lab Creative, I ensure our administrative processes run smoothly, our clients are well taken care of, and every “i” is dotted and “t” is crossed. With a background in executive-level administration and project management, I bring a passion for customer service and technology to my role.

    As a trilingual professional, I thrive in diverse environments and love connecting with people from all walks of life.

    I spent 15 years as a competitive figure skater representing Colombia and later transitioned into coaching. My experience in and out of the rink has instilled in me a strong sense of discipline, teamwork, and a commitment to excellence.

BRAND CHEMISTRY

How to attract the right clients – and keep them.

It takes way more than just being really good at what you do to start and run a successful business. To be seen, to be heard, and to be successful, you need to get clear on who you are, why you do what you do, what’s in it for your customers, and why they should hire you over the other guy.

In Brand Chemistry, Laura Beauparlant shares her proven Brand Camp formula for achieving clarity and focus.