LAB NOTES
Our founder Laura Beauparlant shares behind the scenes, industry insights, inspiration on the entrepreneurial journey and powerful opinions pieces on branding and design. Enjoy your visit!
The Road to Becoming a Keynote Speaker
The room was dark, and the spotlight was on me. I could feel the energy of the room—filled with my family, friends, and colleagues cheering me on. I took a deep breath and began…
Top 10 Logo Redesigns
While a brand is more than just a logo, it is an important element to get right. Check out this post featuring our best before and after logo transformations.
Competition Is NOT a Four Letter Word
This idea of "there are no winners and losers, everyone gets a ribbon for participation" is having a deep impact on the value of competition. If you never lose, what's the motivation to try to win?
How to Build a Brand as Captivating as Bridgerton
As I binge-watched the new episodes of Bridgerton, I can't help but be in awe of the branding brilliance behind it. Learn insights and tips on how to channel the same magnetism into your business.
Brand Evolution: Conscious Leaders Quest
Conscious Leaders Quest envisioned a brand that extended beyond their initial leadership adventures in Costa Rica, one that would resonate deeply not just with the founders, but also with their ever-expanding audience.
3 Common Branding Mistakes and Their Cures
Many entrepreneurs are struggling with common branding mistakes that, once cured, can dramatically improve your brand's potential.
The Impact of Brand on Paid Advertising
In a world where most of the population seems to have their noses stuck in some type of technological device, it’s no surprise that digital marketing has become the go-to method of marketing for many businesses.
Mastering the Art of the ‘No’ in Entrepreneurship
As entrepreneurs, it’s easy to fall into the trap of saying yes to everything. Saying No is about making choices that align with your deepest values and vision for your life and business.
Entrepreneurial Lessons from an Erupting Volcano
Last May I was on my way to Uganda for an epic Wayfinders trip, and everything that could go wrong, did.
From Business Sale to Brand Rebirth: The Julie Ellis Story
After co-founding the wildly successful Mabel’s Labels and then selling the business to a major industry player, Julie wasn’t prepared for the emotional rollercoaster post-sale.
Sherwin Williams: Time for A Rebrand
Imagine a business in 2024 that’s logo is a bucket of red paint being poured over the Earth and accompanied by the tagline "Cover the Earth."
From Tech Entrepreneur to Life Coach
Maia’s story of transformation and new beginnings is an inspiring one. Today I’m sharing her story and the power of branding in shaping not just a business, but a life.
Rebranding After Acquisition
So, you've just bought a business – congratulations! You've got the process, the equipment, and a client list. But here's the big question: Is the brand you bought any good, or does look like it belongs on a floppy disk?
Is your business worth dying for?
Discover how contemplating life's ultimate question can transform your business approach and inspire a deeply fulfilling professional journey.
Mastering Personal Branding in Seconds
We are so overwhelmed with social media, emails, text messages and task switching that the window to make a lasting impression is incredibly brief – we're talking less than 7 seconds.
Branding Your IP
Your Intellectual Property (IP) – the secret sauce that sets your services apart. Branding this IP not only adds value to your business but can also create new revenue streams and growth opportunities. Let’s dive into why and how you should brand your methodology.
Why I Value Working with Men
In a recent conversation, I jokingly said, "Maybe I should only work with men." The comment was light-hearted, but it led me to a serious reflection.
Finding the Common Thread
What happens when you – as a multifaceted entrepreneur – have passions and pursuits that span beyond your primary venture? How do you talk about all the amazing things you are up to if you can’t make sense of how they are tied together?
The Power of Naming
When and Why to Rename Your Business.
Your business name communicate volumes about your business values, services, and overall mission. But what happens when the name you initially chose no longer serves your brand?
Strategic Exit Branding
How to leverage real estate tactics to elevate your business value before you sell. Does your brand reflect the true worth and potential of your business? If not – you are leaving money on the table.