When a founder becomes the brand, personal actions can trigger forced exits. This case study explores how CrossFit’s crisis exposed the risks of founder-led brands, and what founders must do to protect long-term value.

When a founder’s personal brand overshadows the business, the risk isn’t just reputational, it’s financial. From Elon Musk to Kanye West, this article explores how mismanaged personal brands can destroy brand equity and force exits.

Separating your personal brand from your business isn’t about ego, it’s about clarity, scale, and exit readiness. Here’s why I finally did it, and why many founders need to do the same.

Founders, your personal brand is more than visibility, it’s a strategic asset. Learn why ignoring it before or after an exit can cost you opportunities and growth.

Learn how a single sentence can clarify your personal brand, attract attention, and open doors for founders, entrepreneurs, and leaders.

Learn how your personal and business brand shape first impressions, influence trust, and create lasting connections in seconds.

Learn how embracing your true self transforms your personal brand, strengthens trust, and amplifies impact as an entrepreneur.

Julie Ellis’s journey from business sale to brand rebirth shows how aligning your messaging, visuals, and purpose sets the stage for your next chapter.

Discover how founders can master their personal brand in seconds, leaving a lasting impression that aligns with their business and amplifies influence.

Learn how showing up authentically, sharing your opinions, and telling your story can amplify your personal brand and attract the right clients.

Learn how entrepreneurs over 50 are redefining retirement, building legacy businesses, and making an impact through their experience and expertise.

Learn how rediscovering your ‘Why’ can transform your business, guide your decisions, and help you create the impact you’re meant to have.

Learn from Harry & Meghan’s brand missteps and discover how curating vulnerability can strengthen your personal and professional brand.

Are you standing out as a leader, or are you a follower? The latter often comes from a scarcity mindset, and trying to please everyone. When this happens, I see entrepreneurs attracting all the wrong clients, not having the business they truly want, and ultimately...becoming exhausted and burnt out.

Learn the 5 key ways to show up authentically in business: dress on-brand, speak from the heart, share your scars, lead boldly, and embrace being selective.