PLANNING TO EXIT

For founders preparing to sell or scale, who need a brand that positions them, and their business for what's next.

Build for the Exit You Want

You’ve built something impressive. A business that delivers results, supports a team, and serves your clients well. But if you’re considering an exit (whether that’s in two years or five), your brand needs to do more than keep up – it needs to lead the way.

As a branding agency for founders exiting their business, we help you reposition your brand to attract the right buyers, strengthen perceived value, and prepare for a profitable transition.

The truth is, many high-growth businesses have outgrown their brand. The messaging feels off. The visuals are outdated. And in some cases, the founder is still at the centre of it all. That’s a problem if you’re planning to sell.

A founder-centric brand can lower your company’s perceived value – just like inconsistent messaging or a dated identity. Buyers want to see a business that runs without you, with a magnetic brand that builds trust and communicates value.

We’re not M&A advisors – but branding plays a critical role in a successful exit. According to Harvard Business Review, strong branding can add 10–20% to your company’s exit value.

This is where we come in.

Our Signature Formula:
Brand Chemistry

Brand Chemistry is where vision, voice, and visuals come together to create a powerful chain reaction. It’s how we help established founders unlock value through business brand repositioning, clarity, and credibility that buyers notice.

We start with Think - our Brand Camp® methodology that gives you the clarity and messaging to scale and sell with confidence.

Then we Design your refreshed visual identity to reflect your success and attract strategic partners, buyers or investors.

Finally, we Amplify your brand through coaching, creative execution and personal brand support to keep you aligned throughout the transition.

Just like in chemistry, when the right elements combine in the right order, the result is powerful…and impossible to ignore.

1. THINK

EXIT READINESS AUDIT + BRAND CAMP

We begin with a deep-dive audit of your current brand — from messaging and positioning to attract buyers to visual identity and founder presence. Then, through powerful strategy sessions, we uncover the core of your business and personal brand: what you stand for, who you serve, what sets you apart, and how to communicate that value with clarity and confidence.

Your Brand Foundation includes:

A comprehensive brand audit with exit-readiness recommendations
Clear separation between your business and founder brand
Refined messaging that resonates with clients and attracts potential buyers
An updated tagline, brand position, voice, and your unique “why”
A custom GPT trained to generate consistent, on-brand content
Renaming support (if needed)

2. DESIGN

VISUAL BRAND IDENTITY

Once your strategy is in place, we bring your business and (if needed) personal brand to life visually. This is where we translate your value into a cohesive, elevated identity that enhances credibility and increases perceived enterprise value.

Refreshed or redesigned logo suite and visual identity system
Colour palette and typography
Business and/or personal brand collateral
Website redesign and personal brand site (if applicable)
Brand guidelines to ensure consistency across platforms

Strong, consistent branding signals maturity, trust, and readiness. It positions you to exit with clarity and confidence.

3. AMPLIFY

ONGOING STRATEGY + DESIGN SUPPORT

Exiting isn’t a single event – it’s a process. And while we’re not M&A advisors, we help founders navigate that process through the lens of branding.

Amplify is our ongoing support phase, designed to keep your brand aligned, strategic, and sale-ready as you approach and move through transition.

Amplify support includes:

Strategic brand coaching to support scale and exit preparation
Thought partnership and advisory during transitions
Team brand workshops for internal alignment and clarity
Personal brand development and visibility strategy
Access to ongoing or ad-hoc creative execution

Amplify ensures your brand continues to reflect your vision and value.

Ready to make your brand an asset that drives your exit? Let’s talk.

BOOK A CALL

A few of the clients we’ve worked with.

VIEW OUR FULL PORTFOLIO

FAQ

Every project starts with a comprehensive brand audit. We’ll evaluate your messaging, visuals, and founder presence to recommend the right level of evolution for your brand. Many founders choose to rebrand before sale as part of a business brand repositioning, modernizing their image, increasing perceived value, and attracting ideal buyers.
Start with strategy. A sellable brand is built on more than a great product –it has clear messaging, strong positioning, and a distinct identity that’s not tied solely to the founder. Our Brand Chemistry process ensures your brand has both immediate traction and long-term value. We specialize in branding for exits, helping founders clarify their story, strengthen brand positioning to attract buyers, and create a brand that increases brand value before selling.
Brand Camp is all about the foundation: it’s where we uncover your voice, positioning, and core messaging. Design brings that foundation to life visually. Most founders need both to build a credible, magnetic, and scalable brand, especially when undergoing business brand repositioning as part of a strategic exit. And yes –design is way more effective when strategy leads the way.
If your name, face, or personality are tightly tied to your company, the answer is likely yes. We help you separate your personal and business brand so the company can stand on its own – and you can build a powerful brand for what’s next.
Absolutely. The earlier you build a strategic brand, the more time it has to grow in value. Whether you’re 2 or 5 years away from selling, buyers and investors look for clarity, differentiation, and strong brand equity. The right brand strategy helps you get there, it’s the foundation for how to increase brand value before selling.
Absolutely. Renaming is often a key part of preparing your business for exit – especially if your current name is too founder-centric, outdated, or limiting. Many founders choose to rebrand before sale to modernize their image, align with their brand story, and set the stage for a successful transition. We evaluate this during your brand audit and, if needed, guide you through a strategic renaming process.
Most of our clients complete the full Brand Chemistry process (including Brand Camp, visual identity, and website) within 4 to 6 months, depending on the scope. We move efficiently, but never at the expense of depth or quality. If you’re working toward a specific timeline, especially to increase brand value before selling, we’ll do our best to meet your goal launch date.
According to the Harvard Business review, strong branding adds 10-20% to exit value. Strategic branding for exits and business brand repositioningnot only increases perceived value but also supports a smoother handover when selling.
Yes. For many founders, we create both a refreshed business brand and a new personal brand that aligns with their next chapter. Separating your personal and business brand strategy may include a new site, speaker brand, or thought leadership platform.