Cracking the Code: The egelloC Brand Transformation

From Scrappy Beginnings to Industry Leader

What does it take to transform a business from scrappy beginnings to a powerhouse in the college admissions space?

For egelloC, it started with a bold vision, a clever name, and an unwavering passion for helping students and families succeed.

When Tony and Ray approached us, their business, formerly College Admission Secrets, was on the cusp of extraordinary growth. After experiencing a staggering 200+% increase in revenue and expanding their team from 6 to 32 in just one year, they were ready to trade their scrappy beginnings—a Fiverr logo and “good enough” website—for a brand identity that reflected their ambition and positioned them as industry leaders.

They needed a brand as sharp and inspiring as their mission—and that’s where we came in.

What Makes them Different

Tony’s story is at the heart of egelloC’s success. A child of immigrants, he personally navigated the college admissions maze, gaining acceptance to over 30 colleges and securing multiple full-ride scholarships. Later, he worked in Berkeley’s admissions office, reviewing over 20,000 applications. This insider expertise gives them a unique edge—Tony knows exactly what it takes to stand out in a competitive admissions landscape.

egelloC offers cutting-edge college admissions guidance that’s both accessible and affordable. By providing a comprehensive service at a fraction of the cost of their competitors, egelloC has positioned itself as the trusted go-to for families who feel overwhelmed by the U.S. education system.

Understanding Their Audience

Their audience? Immigrant parents, often navigating an unfamiliar school system, who value education, success, and giving their children the best opportunities. These parents are busy, stressed, and anxious—overwhelmed by a competitive admissions process, misinformation, and societal expectations.

The clarity we achieved through Brand Camp helped craft messaging that speaks directly to these families. With the tagline “Crack the Code,” egelloC positions itself as a trusted guide, providing the roadmap to demystify admissions and give families the confidence to succeed.

Bringing the Brand to Life

With the messaging nailed down, it was time to create a visual identity and tools that matched egelloC’s bold new direction.

The new logo is a centerpiece of their transformation, featuring an eagle head and a key—symbols of empowerment and unlocking potential—while visually spelling out the brand’s clever name, College spelled backward. Their yellow and blue color palette was expanded for greater depth and sophistication, creating a consistent, polished look across all platforms.

We also addressed a key pain point: inconsistencies between their website and social media. Their redesigned website now offers a seamless and professional user experience, with custom icons and patterns that reflect their unique identity.

To further elevate their brand, we created branded templates for proposals and presentations, ensuring they could communicate their offerings with clarity and professionalism at every touchpoint. On social media, we unified their visuals with updated graphics that embody their vibrant, trustworthy, and approachable tone.

The Result

The transformation is undeniable. egelloC now stands tall in the college admissions space with a brand that reflects their growth, expertise, and leadership. Their revamped identity and messaging connect deeply with their audience, instilling confidence and trust in families navigating the daunting admissions journey.

Why This Matters

Working with Tony and Ray was an inspiring experience. Their passion for helping families, especially those from immigrant backgrounds, shines through in everything they do. Through Brand Camp, we didn’t just help them build a brand; we helped them tell their story—a story of empowerment, accessibility, and meaningful impact.

If you’re ready to elevate your brand, align it with your vision, and connect deeply with your audience, let’s talk. Together, we can create a legacy brand that reflects your purpose and drives meaningful impact. Book a call here.