LAB NOTES

Our founder Laura Beauparlant shares behind the scenes, industry insights, inspiration on the entrepreneurial journey and powerful opinions pieces on branding and design. Enjoy your visit!

Branding, Brand Strategy Laura Beauparlant Branding, Brand Strategy Laura Beauparlant

Branding Your IP

Your Intellectual Property (IP) – the secret sauce that sets your services apart. Branding this IP not only adds value to your business but can also create new revenue streams and growth opportunities. Let’s dive into why and how you should brand your methodology.

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Branding Laura Beauparlant Branding Laura Beauparlant

The Redesigned Canadian Passport

Today on the blog, I voice my opinion on why I think this flawed new design for the Canadian Passport symbolizes a weak identity. I share a new perspective on what went wrong, who's to blame and where we go from here.

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Branding Laura Beauparlant Branding Laura Beauparlant

The KIA Rebranding Fail

Last year KIA underwent a rebrand, changing their logo and slogan in order to level up their brand. It was meant to be represent a new era for Kia, unfortunately, it has led to more confusion than anything.

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Branding Laura Beauparlant Branding Laura Beauparlant

Branding for Lawyers

In this blog post I’m going to share how – as a lawyer – you can shake up the law industry by creating a brand that stands out (it’s not that hard), builds trust with your audience and shows the world that all lawyers aren’t bad.

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Brand Camp, Branding Laura Beauparlant Brand Camp, Branding Laura Beauparlant

Branding for Coaches

We’ve worked with many coaches over the past few years, and they are all SO different, and yet when they came to us, many said they did the same thing with the same type of client.

In this blog post, I’m going to be sharing how – as a coach - you can stand out in a crowded marketplace and become known for something.

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Entrepreneurship, Branding, Brand Camp Laura Beauparlant Entrepreneurship, Branding, Brand Camp Laura Beauparlant

Think First. Design Later.

Recently I’ve spoken with several entrepreneurs struggling with their business and feeling the pressure to go in a new direction or choose a niche that deep down doesn’t feel aligned with them. They wonder why they aren’t getting the right clients, why they feel so conflicted and why their business is stagnant or even shrinking.

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