Create your Signature Process
Get Clear On What Sets You Apart
Have you ever received a referral for a new hire that turned out to be just awful, or heard a rave review for a restaurant only to experience it for yourself and be highly disappointed? You might be scratching your head wondering, “Was that person eating at the same place I was?” “Did they hire who I hired?”
The product or service you received was not the same as the product or service the person who recommended them received. Chances are, this restaurant or individual did not have a signature process in place.
A process helps to avoid discrepancies like this and ensures that everyone has the same, consistent experience every time.
Your brand isn’t just what you sell, it’s how you sell it.
Have you ever noticed how McDonald's french fries taste the same no matter where you are in the world? They have a repeatable process that they follow to the T. (Unhealthy as it may be!)
When you have a positive experience with a brand, it’s not just the products, it’s every step along the journey of how you receive that product or service. From start to finish.
This is something you can do in your own businesses to ensure results. And, having your own signature process in place can double, triple, or even quadruple your impact. Sounds pretty great, doesn’t it?
What is a Signature Process?
A signature process is a combination of the behind-the-scenes structures in how you work with clients and what you do from a client-facing perspective.
It is what you can do over and over with each client so that you can ensure that everyone who works with you has the same experience...every time!
Having a signature process means your business is systemized and scalable which allows you to hire people to support you. You don’t need to be the only one who can work with clients and customers because there are clearly defined do’s and don’ts every step of the way.
How Can You Determine Your Signature Process?
Take some time to reflect on what you do that can deliver really amazing results and begin there. What's working well? When do your clients have the best results?
It's not about having fifty things that you’re focusing on and offering. Remember: you often have to subtract to add.
For example, I know that when clients work with me, they need to begin by going through my Brand Camp program. This is Step 1 in my signature process, Brand Accelator. From there, we create designs that are informed by the work we've done in step 1, and the final step is the implementation. All three steps are needed to create incredible results for my clients. It's been tested and proven, and it works!
In your business, it might be three things you see consistently that when you implement them, over a set period of time, your clients see transformative results.
What journey do you take your customers on that makes you different? What steps in your process set you apart from others in your field who are offering the same product or service?
When you determine what these things are, you can then feel confident in saying “This is how I offer my services.” You know what works and where your clients will see the best results, and you are choosing to focus on delivering that experience every single time.
What Makes You Different
+
Unique Way You Offer Your Product/Service
= Your Signature Process
Create your process around what you love and when your clients get the best results
One of the most amazing things about this entrepreneurial journey is that we are the master of our own destiny. We can create the business that we want to create, we can write our own script.
What kind of business do you really want?
Who do you want to be?
What do you want to be known for?
What lights you up the most in your business?
How can you create your Signature Process around these things?
This is where your impact begins to grow and expand exponentially. You can help more people, AND you will be getting your clients amazing results in a way that is unique to you.
You will love your work, the people you work with, and they will love you too!
Your Process Will Not Be For Everyone
Once you have decided what your process is and how you do and do not work, you will naturally have some people that are not a good fit.
That’s OK.
When you are clear on what sets you apart, and that is consistently coming through as you market your business, the right people will be drawn to you. And it's actually best if you can repel the ones who aren't a good fit.
No one will be able to compare you to anyone else when you have taken time to create and design a process that is all your own and unique to you.
It begins by doing the deep work, exploring who you are and what unique features and benefits you have to offer the world. When you begin to discover and embrace what you bring to the table, that is when the magic happens!
"To be seen, to be heard, and to be successful, you need to get clear on who you are, why you do what you do, what's in it for your customers, and why they should hire you over the other guy." expert from my book Brand Chemistry