I always knew I was great at helping founders articulate their brilliance, but I never fully owned it. Then, last week, a single conversation changed everything.

At my college grad show, I wore a navy pantsuit that screamed “professional” but hid my creativity. First impressions matter—in life and branding.

We all have many sides, and we often only show the one we think will help us fit in and be liked. It’s a defence mechanism to keep us safe.

When you have a positive experience with a brand, it’s not just the products or service, it’s every step along the journey - from start to finish. 

While a brand is more than just a logo, it is an important element to get right. Check out this post featuring our best before and after logo transformations.

Conscious Leaders Quest envisioned a brand that extended beyond their initial leadership adventures in Costa Rica, one that would resonate deeply not just with the founders, but also with their ever-expanding audience.

Many entrepreneurs are struggling with common branding mistakes that, once cured, can dramatically improve your brand's potential.

Maia’s story of transformation and new beginnings is an inspiring one. Today I’m sharing her story and the power of branding in shaping not just a business, but a life.

We are so overwhelmed with social media, emails, text messages and task switching that the window to make a lasting impression is incredibly brief – we're talking less than 7 seconds.

As an entrepreneur, finding your true niche can feel like searching for a needle in a haystack. Here’s the story of a client who had the needle in her hand the whole time…she just couldn’t see it!

Want to know why your personal influence matters? Integrating and bringing more of YOU into your brand will help you amplify your business, express your thought leadership and magnetize the right clients.

Your ‘Why’ is a genuine expression of why you do what you do. I see it as a measuring stick when making decisions in your business. If you deeply connect with why you do what you do, it makes those decisions easy.

Let’s explore what legacy branding is, how to intentionally create one, and why it's important for founders, change-makers, and thought leaders who want to leave a lasting impact on the world.

Their downfall and how they can rise again.
Love them or hate them, The British Royal Family and most notably – Harry and Meghan Markle – are all over the news these days.

We’ve worked with many coaches over the past few years, and they are all SO different, and yet when they came to us, many said they did the same thing with the same type of client.

In this blog post, I’m going to be sharing how – as a coach - you can stand out in a crowded marketplace and become known for something.

When you read the words “Psychedelic Therapy” what do you think of? For many, the words carry a connotation of avoiding reality and disconnecting from it all by sitting back - with a bunch of trippy mushrooms perhaps. But, this could not be further from the truth. 

Baking and branding both require just the right elements and chemistry in order to get the best (and tastiest) results. So I often talk about the ingredients that are required for your brand to stand out.