When I was a little girl, my grandmother from Denmark visited us. I only spoke English and she only spoke Danish so you’d think we would have a hard time communicating – and we did – with word. But, with nonverbal cues – we could communication beautifully.

We've been talking a lot recently about selling the benefits of your product or service rather than the features alone. But how can you be sure you're on the right path with your marketing? This blog will show you how to couple great features with great benefits for effective communication. 

Baking and branding both require just the right elements and chemistry in order to get the best (and tastiest) results. So I often talk about the ingredients that are required for your brand to stand out.

As entrepreneurs, we are wired differently. We are driven to do something bigger, to change the status quo, to share our gifts with the world, and to have a lasting impact.