LAB NOTES
Strategic insights, brand transformations, and bold ideas for founders ready to scale, sell, or step into what’s next. Written for visionary entrepreneurs who know their brand is their greatest asset.
I Made a Positioning Mistake
Discover what I got wrong about branding for founders – and why understanding what they want, not just what they need, changed everything.
Why Founders Can’t Afford to Skip Personal Branding – Before or After an Exit
Founders, your personal brand is more than visibility, it’s a strategic asset. Learn why ignoring it before or after an exit can cost you opportunities and growth.