LAB NOTES

Our founder Laura Beauparlant shares behind the scenes, industry insights, inspiration on the entrepreneurial journey and powerful opinions pieces on branding and design. Enjoy your visit!

Branding, Brand Strategy Laura Beauparlant Branding, Brand Strategy Laura Beauparlant

Branding Your IP

Your Intellectual Property (IP) – the secret sauce that sets your services apart. Branding this IP not only adds value to your business but can also create new revenue streams and growth opportunities. Let’s dive into why and how you should brand your methodology.

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Entrepreneurship, Branding, Brand Camp Laura Beauparlant Entrepreneurship, Branding, Brand Camp Laura Beauparlant

Think First. Design Later.

Recently I’ve spoken with several entrepreneurs struggling with their business and feeling the pressure to go in a new direction or choose a niche that deep down doesn’t feel aligned with them. They wonder why they aren’t getting the right clients, why they feel so conflicted and why their business is stagnant or even shrinking.

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Before and After, Brand Camp Laura Beauparlant Before and After, Brand Camp Laura Beauparlant

Find your niche

We are all too close to our business to see what is obvious to others. Many of us entrepreneurs spent most of our time in a bit of a bubble and we can't be objective. We need someone else to be a sounding board, to listen and help you see what you don't see.

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