LAB NOTES
Strategic insights, brand transformations, and bold ideas for founders ready to scale, sell, or step into what’s next. Written for visionary entrepreneurs who know their brand is their greatest asset.
I Made a Positioning Mistake
Discover what I got wrong about branding for founders – and why understanding what they want, not just what they need, changed everything.
Why I built Brand Camp AI
Discover why I built Brand Camp AI, and how it’s changing the way entrepreneurs build bold, human brands in the age of artificial intelligence.
The Power of One Sentence
Learn how a single sentence can clarify your personal brand, attract attention, and open doors for founders, entrepreneurs, and leaders.
Brand Evolution: Conscious Leaders Quest
Conscious Leaders Quest envisioned a brand that extended beyond their initial leadership adventures in Costa Rica, one that would resonate deeply not just with the founders, but also with their ever-expanding audience.