LAB NOTES
Strategic insights, brand transformations, and bold ideas for founders ready to scale, sell, or step into what’s next. Written for visionary entrepreneurs who know their brand is their greatest asset.
Exit Under Pressure
See how CrossFit’s crisis exposed the risk of founder-led brands and lead to forced exits.
How to Build Influence Without Selling Out
There’s a big difference between being an influencer and having influence…and that difference changes everything.
When the Founder Becomes a Liability
A powerful founder brand can be your greatest asset…or your biggest threat. Find out how to stay on the right side of that line.
The Power of One Sentence
I always knew I was great at helping founders articulate their brilliance, but I never fully owned it. Then, last week, a single conversation changed everything.
From Business Sale to Brand Rebirth: The Julie Ellis Story
After co-founding the wildly successful Mabel’s Labels and then selling the business to a major industry player, Julie wasn’t prepared for the emotional rollercoaster post-sale.
Mastering Personal Branding in Seconds
We are so overwhelmed with social media, emails, text messages and task switching that the window to make a lasting impression is incredibly brief – we're talking less than 7 seconds.
Finding the Common Thread
What happens when you – as a multifaceted entrepreneur – have passions and pursuits that span beyond your primary venture? How do you talk about all the amazing things you are up to if you can’t make sense of how they are tied together?