LAB NOTES
Strategic insights, brand transformations, and bold ideas for founders ready to scale, sell, or step into what’s next. Written for visionary entrepreneurs who know their brand is their greatest asset.
I Made a Positioning Mistake
Discover what I got wrong about branding for founders – and why understanding what they want, not just what they need, changed everything.
How to Build Influence Without Selling Out
There’s a big difference between being an influencer and having influence…and that difference changes everything.
The Power of One Sentence
Learn how a single sentence can clarify your personal brand, attract attention, and open doors for founders, entrepreneurs, and leaders.
The Psychology of First Impressions
Learn how your personal and business brand shape first impressions, influence trust, and create lasting connections in seconds.
From Business Sale to Brand Rebirth: The Julie Ellis Story
Julie Ellis’s journey from business sale to brand rebirth shows how aligning your messaging, visuals, and purpose sets the stage for your next chapter.
Mastering Personal Branding in Seconds
Discover how founders can master their personal brand in seconds, leaving a lasting impression that aligns with their business and amplifies influence.
Finding the Common Thread
What happens when you – as a multifaceted entrepreneur – have passions and pursuits that span beyond your primary venture? How do you talk about all the amazing things you are up to if you can’t make sense of how they are tied together?
You: The Secret Ingredient to Your Brand's Success
Learn how showing up authentically, sharing your opinions, and telling your story can amplify your personal brand and attract the right clients.
3 Key Ingredients for Business Success
I’ve been paying attention to why some entrepreneurs seem to be killing it and others are struggling – and I have noticed a pattern emerging.