LAB NOTES
Strategic insights, brand transformations, and bold ideas for founders ready to scale, sell, or step into what’s next. Written for visionary entrepreneurs who know their brand is their greatest asset.
I Made a Positioning Mistake
Discover what I got wrong about branding for founders – and why understanding what they want, not just what they need, changed everything.
Why I Separated My Personal Brand from My Business
Separating your personal brand from your business isn’t about ego, it’s about clarity, scale, and exit readiness. Here’s why I finally did it, and why many founders need to do the same.