LAB NOTES
Strategic insights, brand transformations, and bold ideas for founders ready to scale, sell, or step into what’s next. Written for visionary entrepreneurs who know their brand is their greatest asset.
Protect Your Brand
It’s no secret that in today’s digital age, having a website is essential to reach and engage with potential clients. In today’s blog post I will share a cautionary tale and 4 reasons why it’s imperative for you to OWN your domain name.
The Evolution of Success
Even the most successful businesses can become stagnant or lose their relevance over time. In this blog post, I'll explore 4 reasons why even thriving brands need to embrace rebranding to stay relevant, competitive, and successful.
Features vs. Benefits: Why you need BOTH in your Marketing
We've been talking a lot recently about selling the benefits of your product or service rather than the features alone. But how can you be sure you're on the right path with your marketing? This blog will show you how to couple great features with great benefits for effective communication.
5 Key Ingredients for Authenticity
Learn the 5 key ways to show up authentically in business: dress on-brand, speak from the heart, share your scars, lead boldly, and embrace being selective.
What's Your Vision for 2020?
December is always a time of reflection. It’s a time to see if I did what I set out to achieve this year. It reminds me of what I’ve accomplished…And it’s a reminder of the things that didn’t go well.
Make IT Happen
I believe that life is what you make of it. It's not what happens to you – it's how you react and what you learn that matters. It's what you make happen.
Are Business Cards Dead?
I went to a networking event recently and one women said she remembered me and my business card She could describe it in great detail and I was seriously impressed.