LAB NOTES
Our founder Laura Beauparlant shares behind the scenes, industry insights, inspiration on the entrepreneurial journey and powerful opinions pieces on branding and design. Enjoy your visit!
What is Brand Architecture?
When I first started my business in 2004 I didn’t know the term Brand Architecture and to be honest, it wasn’t really relevant at that time. Not just for me, but for many other solo entrepreneurs. I had my business brand (which was me) and that was basically it.
10 Steps to Writing a Book
I'll be honest, writing a book was never something I thought I would do. It wasn't something I dreamed of doing as a kid and in fact, up until a few years ago, I wouldn't have even described myself as a writer.
How to Thrive in a Crisis
What needs to shift right now in your business to be able to thrive through this crisis?
5 Key Ingredients for Authenticity
You need to create a heart to heart connection with the people you want to work with. When you can connect with them on an emotional level, you have a greater chance of creating that connection.
Visibility and Vulnerability
Vulnerability is a HOT topic these days. And I see a lot of people crushing it and equally as many who being crushed by it. So how do you know which camp you are in?
What's Your Vision for 2020?
December is always a time of reflection. It’s a time to see if I did what I set out to achieve this year. It reminds me of what I’ve accomplished…And it’s a reminder of the things that didn’t go well.
3 Key Ingredients for Business Success
I’ve been paying attention to why some entrepreneurs seem to be killing it and others are struggling – and I have noticed a pattern emerging.
3 Ways You Are Overwhelming Your Dream Clients
Have you ever been in a position where you were on the phone with someone or on their website and you felt so overwhelmed with the options being presented that you found yourself shutting down?
Why Entrepreneurs Need to be Tenacious
We all have tenacity in us or we wouldn't be entrepreneurs. The challenge comes when you create something and then get caught up in fear of putting yourself out into the world.
Why Your Reputation IS Your Brand
If your brand is what people believe about you, then your reputation truly IS your brand. It's how you make people feel, the impression you leave them with and the trust you build.
Business lessons from a drummer
Watching our friend Davide Direnzo play the drums is something everyone should witness, and something we can all take a lesson from.
Your Favourite Blog Posts of 2018!
As I reflect on my year, I took a look to see which of my blog posts resonated most with my readers (aka you!) I've compiled a list of the top 5.
Make IT Happen
I believe that life is what you make of it. It's not what happens to you – it's how you react and what you learn that matters. It's what you make happen.
Are you a warrior?
Yesterday was a significant day in my life. On November 12th, 1995 – 23 years ago – I was hit by a drunk driver and my life was changed forever.
From International Speaker to the Emergency Room
Have you ever had one of those weeks where you felt like a total rock star? Everything in your business and life is going your way and you are feeling great and powerful?
Does your title define you?
Do you consider yourself an entrepreneur, a business owner, a freelancer, a solopreneur, a mompreneur? Did you ever think that people might define how they see you by how you refer to yourself?
Do you work alone or with a team?
For years I worked by myself in my home office. It worked for a long time...until it didn’t. I got lonely, bored and uninspired. Sound familiar?
Revolutionizing my business
As I close that chapter of my business life, I wanted to take a moment to share my journey to get here.
Filling The Well
So much of the time we are emptying the well, but giving so much of ourselves can leave us depleted emotionally, physically, spiritually and creatively.