As entrepreneurs, it’s easy to fall into the trap of saying yes to everything. Saying No is about making choices that align with your deepest values and vision for your life and business.

Maia’s story of transformation and new beginnings is an inspiring one. Today I’m sharing her story and the power of branding in shaping not just a business, but a life.

We are so overwhelmed with social media, emails, text messages and task switching that the window to make a lasting impression is incredibly brief – we're talking less than 7 seconds.

In periods of reset, there are always great opportunities, and now is no different. Let’s shape the trends rather than follow them. Here are 5 key business trends I see being important this year and beyond. 

Legacy and revolution are powerful words, and I am using them with great intention as we enter 2023. Over the past year I started to dig even deeper into who I am and the impact I want to make on the world.

I have three words for you to remember when marketing your products and services: Most. Desired. Outcome. Do you know what it is for your clients and customers?

Recently I’ve spoken with several entrepreneurs struggling with their business and feeling the pressure to go in a new direction or choose a niche that deep down doesn’t feel aligned with them. They wonder why they aren’t getting the right clients, why they feel so conflicted and why their business is stagnant or even shrinking.

You need to create a heart to heart connection with the people you want to work with. When you can connect with them on an emotional level, you have a greater chance of creating that connection.

December is always a time of reflection. It’s a time to see if I did what I set out to achieve this year. It reminds me of what I’ve accomplished…And it’s a reminder of the things that didn’t go well.

I believe that life is what you make of it. It's not what happens to you – it's how you react and what you learn that matters. It's what you make happen.