LAB NOTES
Our founder Laura Beauparlant shares behind the scenes, industry insights, inspiration on the entrepreneurial journey and powerful opinions pieces on branding and design. Enjoy your visit!
Design Spotlight: A Modern Treasure Map for Liz Lajoie
Have you ever taken the time to map out the journey your clients take with you? Perhaps it’s a bit disjointed, or it’s just not clear to your ideal people how they can work with you. Imagine having the clarity of a custom designed map of the entire process!
Features vs. Benefits: Why you need BOTH in your Marketing
We've been talking a lot recently about selling the benefits of your product or service rather than the features alone. But how can you be sure you're on the right path with your marketing? This blog will show you how to couple great features with great benefits for effective communication.
How to Market Like the Big Brands
I have three words for you to remember when marketing your products and services: Most. Desired. Outcome. Do you know what it is for your clients and customers?
Branding Before & After: A Spiritual Rebirth
When you read the words “Psychedelic Therapy” what do you think of? For many, the words carry a connotation of avoiding reality and disconnecting from it all by sitting back - with a bunch of trippy mushrooms perhaps. But, this could not be further from the truth.
How To Stand Out as a Naturopath
Many Naturopathic doctors walk out of medical school with the same degree in hand, so it’s important to tap into what makes you different. There is not a single person exactly like you, so this is the time to dig a little deeper and see what sets you apart.
Lessons from Cannabis Stores in Toronto
I was recently on a walk with my nine-year-old son and noticed that our neighbourhood in Toronto is budding with pot shops (Pun very much intended.). They are popping up like crazy! There are no less than ten of them within a fifteen minute walking radius of where we live.
How To Stand Out in a Sea of Sameness
Baking and branding both require just the right elements and chemistry in order to get the best (and tastiest) results. So I often talk about the ingredients that are required for your brand to stand out.
To Niche or Micro-Niche?
One topic I get asked about often is “niching.”
My clients have questions like, “What is a niche?” “How do I know what my niche is?” and “Should I micro-niche?”
So let’s talk about it! What is the Difference?
Create your Signature Process
When you have a positive experience with a brand, it’s not just the products, it’s every step along the journey of how you receive that product or service. From start to finish. This is something you can do in your own businesses to ensure results.
Think First. Design Later.
Recently I’ve spoken with several entrepreneurs struggling with their business and feeling the pressure to go in a new direction or choose a niche that deep down doesn’t feel aligned with them. They wonder why they aren’t getting the right clients, why they feel so conflicted and why their business is stagnant or even shrinking.
Why Branding is Like Baking
To the outside world a brand looks like one thing. Like a beautifully decorated cake. From the outside it looks and smells delicious, but when you cut into the cake and see beyond the sprinkles and icing, it’s actually made up of many layers.
Break Through The Noise
There is SO much noise. Everyday we are inundated with words, images and sounds. And we are overwhelmed with choice. And your business is lost in that mix - but it doesn’t have to be.
What is Brand Architecture?
When I first started my business in 2004 I didn’t know the term Brand Architecture and to be honest, it wasn’t really relevant at that time. Not just for me, but for many other solo entrepreneurs. I had my business brand (which was me) and that was basically it.
Lead with your Why.
As entrepreneurs, we are wired differently. We are driven to do something bigger, to change the status quo, to share our gifts with the world, and to have a lasting impact.
10 Steps to Writing a Book
I'll be honest, writing a book was never something I thought I would do. It wasn't something I dreamed of doing as a kid and in fact, up until a few years ago, I wouldn't have even described myself as a writer.
5 Key Ingredients for Authenticity
You need to create a heart to heart connection with the people you want to work with. When you can connect with them on an emotional level, you have a greater chance of creating that connection.
Visibility and Vulnerability
Vulnerability is a HOT topic these days. And I see a lot of people crushing it and equally as many who being crushed by it. So how do you know which camp you are in?
The Best Way to Give This Holiday Season
I’m very generous with my time and energy, and with gift-giving – when I find something perfect and meaningful for the person I’m buying for.
The Evolution of the Toronto Raptors Brand
At the time I write this post – our entire country awaits game 6 of the NBA Championship with the Toronto Raptors and the Warriors.
So basically Canada is closed. Don’t call, don’t text…because we won’t answer. We have a game to watch.
3 Key Ingredients for Business Success
I’ve been paying attention to why some entrepreneurs seem to be killing it and others are struggling – and I have noticed a pattern emerging.