Fonts have strong personalities and a way of creating emotions. When designing a logo and brand for a business, it is important to understand the personality and target audience in order to choose the right font.

Colour affects our mood, sparks memories, and affects our buying decisions. The colours you choose to represent your brand shape the perception people have of your business.

Does your brand make people feel like they already know you, that they can trust you and that they can believe in your skills? Does it invite your potential clients to reach out?

Our client Heather her old logo from the very beginning. It didn't fit her target audience or her price point, which meant she wasn't attracting the right clients.

For years I worked by myself in my home office. It worked for a long time...until it didn’t. ​​I got lonely, bored and uninspired. Sound familiar?

Cheryl Byrne is a former senior executive, CEO and board chair who has transitioned into a leadership consultant and executive coach. She was in need of a new brand.

We are all too close to our business to see what is obvious to others. Many of us entrepreneurs spent most of our time in a bit of a bubble and we can't be objective. We need someone else to be a sounding board, to listen and help you see what you don't see.

You know your brand needs something, but you're just not sure what it is. That was the case for Cindy Wagman of THe Good Partnership

Before undertaking a rebrand, you first must get clear on the direction you want for your business. Do you know how big you want to grow, what kinds of clients you want to serve and the place you want to stake in your industry?

The owners of The Study Studio bought the business a number of years ago and it was time to give the outdated brand a complete overhaul.

I was very excited when Dr. Lisa Watson participated in the very first online session of Brand Camp last spring and we are both thrilled with the outcome.

In the 14 years since I started my business, I’ve had my share of amazing and challenging clients. But everyone once in a while a client comes along that has a way of reminding me why I do what I do and helps me to confidently own my strengths.

The world has been changing quickly and as a business owner, you have to keep up with where things are headed. What I've seen is that the client experience will be a dominating factor in business.

I went to a networking event recently and one women said she remembered me and my business card She could describe it in great detail and I was seriously impressed.

We created the branding for Vibrant Workplace Strategies 7 years ago and last year the owner was ready for a change and fresh perspective on her business and its direction.

Creating the various graphics needed across all of your social media platforms can be tedious and confusing so we've created this easy to follow and up-to-date guide for 2017.

Design trends change and evolve, much like business itself, and your brand can always benefit from watching and understanding current design trends to see if they are relevant to your business and industry.

We’ve created a step-by-step guide for creating a Pinterest board that will be extremely beneficial in the design process.